Are you invisible to search engines?
Many businesses hire Ad Agencies or Graphic Design Firms to handle their web design projects, only to discover several months after the launch that their website is invisible to search engines!
Traditional Ad Agencies and Graphic Designers tend to focus on the "design" and many lack experience with the technical aspects of web design, including optimizing for search engines.
Non-technical designers may operate under common myths about how search engines determine ranking in search results, and place heavy emphasis on the graphical elements of web design.
How search engines work
Search engine "robots" or "spiders" crawl web pages across the internet and use mathematical formulas called "algorithms" to dynamically calculate an individual web page's "relevance" for search keywords based on multiple variables. Search engines display a list of "results" with web pages ranked based on this calculation. These are often referred to as "organic search results".
Use a trustworthy SEO Consultant
Some "SEO Experts" make promises they simply can't deliver. If someone tells you they can make your website listing appear "at the top of Google organic search results" they are either inexperienced or unscrupulous. No one has this level of control over organic search engine results... ranking is an automated and dynamic process.
Many so-called SEO's use tricks which temporarily boost a website's ranking - long enough for them to get paid - then suddenly your website may drop from organic search engine results due to detection of these inappropriate techniques.
A trustworthy SEO Consultant can help you improve your organic search engine visibility using legitimate and effective search optimization techniques. Using legitimate techniques may require patience and fine-tuning, so a search engine strategy should be implemented and managed for the long term rather than for short term results.