Are you invisible to search engines?
Many companies hire ad agencies or graphic design firms to handle their web design projects, only to find out later that their website is invisible to search engines.
Traditional ad agencies and graphic designers may not have experience with technical aspects of web design, including optimizing for search engines.
Non-technical designers may operate under common myths about how search engines determine positioning, and focus only on the graphical elements of web design.
How search engines work
Search engines use mathematical formulas to weigh multiple factors in assessing a web page's "relevance" for specifc keywords and phrases. Search engine results display a list of web pages based on this ranking.
Use a trustworthy SEO Consultant
Some "SEO Experts" make promises they cannot deliver. If someone promises to get your website "first on Google" they are either inexperienced, or dishonest. Many unscrupulous SEO's use tricks which boost a website's ranking temporarily, long enough for them to get paid, then suddenly your website is "sandboxed", meaning it is dropped from search engine results due to detection of these inappropriate techniques.
A trustworthy search engine consultant can help you learn how to improve your search engine visibility using legitimate optimization techniques. It takes time for legitimate techniques to have an impact, so a search engine strategy should be implemented and managed for the long term rather than for short term results.
If you want to benefit from search engine optimization, contact us for a consultation on ways to improve your website's visibility, and to find out how our search engine optimization services can benefit you.